BESPOKE BROCHURE

Designed for a client in the luxury yacht industry, the bespoke brochure concept takes real time feedback from prospective customers during a tour and reminds them of what they liked of the yacht long after they have left the experience.

Goals

• Provide a customized, individual experience for each customer
• Stand out among client competition
• Focus marketing materials toward what matters most to prospective customers

Solutions

• Tablets, cameras and flat screen displays are integrated into the product tour.
• Customers are prompted to answer simple questions about features or feedback on the tour
• Photos are taken at key demonstration points featuring the customer
• After the tour, a brochure is produced which incorporates the customer’s feedback and images into the brochure, providing a one of a kind experience.

Why we like this idea

This product goes beyond the average tour – the bespoke brochure reflects the individualized quality and attention to detail of the client’s product line.